Designs That Tell Stories
(and Look Good Doing It)
I’m Sandra Radeska — a designer that mixes graphic design and web development to craft visuals and interfaces. I believe every pixel should pull its weight, and my job is to make them work together (with just the right dose of personality).
Featured Projects
Dojo Dots - Landing Page & Visual Identity
Tech Stack: WordPress, Elementor, Yoast SEO, Custom HTML & CSS, Adobe Illustrator
National Parks R. Macedonia - Landing Page & Visual Identity
Tech Stack: HTML, CSS, JavaScript, Adobe Illustrator
Extra Shop MK - Ecommerce & Social Media
Tech Stack: WordPress, Yoast SEO, WooCommerce, Adobe Photoshop, Premiere Pro
Social Media, Poster & Mobile Game Design
Tech Stack: Adobe Illustrator, Adobe Photoshop, Blender
Book About Skopje - Cover & Layout Design
Tech Stack: Corel Draw, Adobe InDesign
Exhibition Book - Cover & Layout Design
Tech Stack: Adobe InDesign, Adobe Photoshop
Daily Notebook Planer - Cover, Layout & Illustration Design
Tech Stack: WordPress, Yoast SEO, WooCommerce, Adobe Photoshop, Premier ProMost Used Tools
NATIONAL PARKS MACEDONIA | WEB DESIGN & DEVELOPMENT
Tools Used:
- Design: Adobe Photoshop, Figma
- Development: HTML5, CSS3, JavaScript
Project Name
National Parks of Macedonia
Project Description
National Parks Macedonia is a project created to promote Macedonian national parks. The idea was to create a website and rank it on Google.
Job Description
- Create a fully functional website with optimized SEO in order to attract traffic from Google search.
- Objectives
- Website Design
- Website Development
- On-page + Technical SEO
- Process
- Research competitors, target group and inspiration
- Collect ideas, create sketches
- Filter everything (good and bad ideas) and create wireframes
- Create designs
- Create mockups
- Analyze and implement white-hat SEO tactics
Results
The website generated traffic in its first month being live. Increased engagement rate by 22.12%
Presentation
EXTRA SHOP MK | ECOMMERCE & SOCIAL MEDIA
Tools Used:
- Design: Adobe Photoshop, Premiere Pro
- Development: WordPress, Yoast SEO
Brand Name
Extra Shop MK
Brand Description
Extra Shop MK is a new ecommerce brand that wants to be known for selling quality goods at affordable prices.
Job Description
- Create an ecommerce website that is easy to use, and approchable to younger as well as to older customers.
- I worked as a part of a 3 person team. My main objective was to provide a good copy for the products. My sidequests were to find or create and edit photos of the products, find and edit videos of people using the products, test and find any errors or mistakes in the build, create videos with voiceover for social media, manage social media accounts.
- Objectives
- Generate Product Description and Details
- Find/Edit Product Photos
- Find/Edit Product Videos
- Test New Features
- Create Voiceover Videos
Results
We managed to go from 0 to more than 50 orders daily in 2-3 months.
Presentation
BOOK ABOUT SKOPJE | COVER & LAYOUT DESIGN
Tools Used:
- Design: Corel Draw, Adobe InDesign
Project Name
Book About Skopje
Job Description
- Objectives
- Cover Design
- Formatting & Typesetting
- Layout Design
Presentation
EXHIBITION BOOK | COVER & LAYOUT DESIGN
Tools Used:
- Design: Adobe InDesign, Adobe Photoshop
Project Name
Exhibition Book (student project)
Job Description
- Objectives
- Cover Design
- Formatting & Typesetting
- Layout Design
Presentation
DAILY NOTEBOOK PLANER | COVER, LAYOUT & ILLUSTRATION DESIGN
Tools Used:
- Design: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Project Name
Daily Planer (student project)
Job Description
- Notebook that can be used for daily and weekly planing, for both work and home tasks. With separate spaces for more urgent tasks and regular ones.
- Objectives
- Design of Illustrations
- Cover Design
- Formatting & Typesetting
- Layout Design
Presentation
SOCIAL MEDIA, POSTER & MOBILE GAME DESIGN | POSTER & ILLUSTRATION DESIGN
Tools Used:
- Design: Adobe Illustrator, Adobe Photoshop
Job Description
- Series of some of the posters and social media designs I've made over my school years and a tribute to my favorite mobile game.
Presentation
